Mike Elgan helped explain why I think Google+ is a game changer. “Instead of saying, “I’m going to write a blog post now,” or “I’m going to send an e-mail” or “I think I’ll tweet something” you simply say what you have to say, then decide who you’re going to say it to.”
- - If you address it to “Public,” it’s a blog post.
- - If you address it to “Your Circles” it’s a tweet.
- - If you address it to your “My Customers” Circle it’s a business newsletter.
- - If you address it to a single person, it can be a letter to your mother.
- - I’d say this is pretty revolutionary.
