As we (my YEO Forum) sat in a conference room located deep in the heart of Vegas I was discussing Chris Anderson’s Long Tail thesis and I saw nothing but blank stares. No one knew what I was talking about so I thought I would point everyone in the right direction.
The Long Tail “…is about how our economy and culture is shifting from mass markets to million of niches. The term refers to the yellow part of the sales chart at left, which shows a standard demand curve that could apply to any industry, from entertainment to hard goods. The vertical axis is sales; the horizontal is products. The red part of the curve is the “hits”, which have dominated our markets and culture for most of the last century. The yellow part is the non-hits, or niches, which is where the new growth will come.”
For more indepth information read the original Wired article that coined the phrase at: http://www.wired.com/wired/archive/12.10/tail.html
and Chris Anderson’s blog:
