On Saturday night we thought it would be fun to go to the Judas Priest concert. Growing up I wasn’t a heavy metal fan (nor am I now), but I needed another t-shirt and had nothing better to do on a Saturday night in Vegas.
I was standing in the 9th row in my sport coat wearing my protective earplugs listening to one of the classic heavy metal bands and I started to look around me. The fans were from every walk of life:
a. 45 year old mothers
b. 50 year old men
c. 22 year old women
d. 17 year old boys
The demographic was very strange – and I started to realize that I was looking at a great example of the long tail. Traditional marketing types would never be able to target Judas Priest’s fans by age or sex – instead they are their own niche and represent their own “community”.
FYI – I got the shirt too…
